The ENJOY THE TASTE OF LIFE project is a project for the promotion and provision of information about European agricultural products in JAPAN, for which the reference product is Pecorino Romano DOP cheese. Promoted by the Consortium for the Protection of Pecorino Romano Cheese and funded by the European Union based on EU Reg. 1144/2014: public relations activities, press events, website and social media, television advertising plan, promotional and informative materials, promotional videos, participation in trade fairs, organization of seminars and weeks in restaurants.
